Marketing Revolution; It’ s Not Your Mother’s Marketing Class…

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It’s Not Your Mother’s Marketing Revolution. Because some of you just don’t have time to stay up to speed with the integrated marketing revolution. Here’s some of the curriculum I will be teaching this week. Have fun and enjoy. Remember- a picture, video is worth a million blog posts… Marketing defined; “The activity, set of…

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What’s the Question You Want Your Web Analytics to Answer?

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Photo Creative Commons Flickr By 姒儿喵喵 What’s the question you want your web analytics to answer? K.I.S.S web analytics. Keep it simple. I am not a web analytic specialist. I’m an entrepreneur, venture builder, integrated marketer, student- teacher, teacher- student, consultant, coach and ultimately the eternally curious one in the group. Not everyone was born and…

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Marketing Tactics & Marketing Plan Mistakes

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Marketing Tactics & Marketing Plan mistakes in Integrated Marketing Terry the tactical marketing terrorist. Terry is code. She represents the  crazed tactical marketer who is so caught up in her tactical marketing underwear she can’t possibly navigate the journey to her goals, key performance indicators or execute the world changing  storytelling, communication strategies she developed….

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KISS; Integrated Marketing Strategy

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KISS! Integrated Marketing Strategy This post is  part of the 15 week curriculum I am developing and teaching in the Online Marketing Communications course at Northwest University.  And now that all my students are  online with their own socially integrated platforms we are revisiting our  marketing goals and KPI’s. Marketer’s are all in jeopardy of…

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How to Find Influencers To Spread Your Message

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Want your message to spread like wild fire? Find the influencers. Every topic, industry has people who are at the forefront, the innovators. On the hunt  for what’s new and what’s happening. Early adopters. Champions. They’re  google alerts would cause the rampant onset of ADD in most of us. Their minds are scrolls of real…

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Integrated Marketing Social Tools: The conversation prism by Brian Solis

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Integrated Marketing Communication Social Tools: The Conversation Prism By Brian Solis So many tools so little time. I’m sure by now you’ve seen the conversation prism by Brian Solis? And I wonder how you are integrating the social tools in your life to provide solutions that add value? Marketers see social tools, digital online tools…

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Blogging; SEO optimizing & winning the long tail search

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Blogging; SEO optimizing & winning the long tail search Winning the long tail search is a topic of marketing concern. More and more, people are finding us around the words we engage in and around  online. Our future client’s, members, friends, heck maybe even spouses are online searching words that matter- to them! Their searches…

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Brand Story

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Brand Story As promised here is another Friday Integrated Marketing Communications tools and curriculum post! Ever wondered why some brands, companies, start-ups stories go viral so easily, so quickly? Perhaps it’s the brand story. Perhaps it’s the power of their story. Here’s a quick primer on the elements to telling your business, organization or personal…

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KPI Key Performance Indicators: The Quickie!

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KPI Key Performance Indicators: The Quickie Business models inform how a business makes money. The key activities of the business drive the key results. Every business has key numbers. The bigger question is,what are the key activities that drive  performance? What is success and how are we defining it and then how are we measuring…

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