Listening to the Voice of the Customer: Customer Insights

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Customer Insights How many times have you and I assumed we knew something? How many times have our assumptions been short on data and long on first impression? In life and marketing most people, (customers included) tend to be much more than they appear. You can’t judge a book by it’s cover and you can’t…

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Online Marketing Strategy; Integrated Marketing Communication Strategy

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Copy of Integrated Marketing Communications; Online Marketing Communications on Prezi Click on the visual to enlarge. Integrated Marketing Communications Strategy This is the second in a series of 15 posts I’m sharing on Integrated Marketing Communications. No, I’m not searching for more bright shiny objects to distract me. This is the curriculum I’ve created (some…

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It’s Not Your Mother’s Marketing; Can you say Marketing Revolution?

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With over 1.6 billion people online marketing has forever changed. Can you say Revolution? Over the course of the next 15 weeks I will be teaching an Integrated Marketing Communications class at Northwest College. I’ve decided to post my class curriculum or most of it here on my blog every Friday through December. Comment, add…

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Social Marketing: Location Based Services & The Importance of Value and Relevancy

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Social Marketing, Reinvented Marketing, Participative Marketing, Integrated digital/Social Media Marketing. Sales are created when consumers take action. Feet illustrate action for me. Friday February 27th, I attended an education event sponsored by Seattle Social Media Club  hosted at the University of Washington Communication’s department on  location based services. On the same day of the   LBS …

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A Model For Aligning Business Strategy & Communication, Marketing

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Communication Simplification &  Business Alignment Model Yesterday I talked about how clear communications are most powerful and outlined my process of clarification and simplification in communication and marketing. The problem is when  a gap exists  between communication/marketing and operations. This usually reflects  reality; the existence of a  gap between what we’re  promising and what we…

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Branding; personal & business: Value stories, not STORY!

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Branding It's Stories; not STORY Yesterday when I was talking to Diane Wagner from Microsoft she recommended that 'builders, leaders and those committed to Solutionarism not lose sight of their personal brand regardless of which venture, company, institution or organization they align themselves with. ( By the way I was really bummed about the production…

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A Model For Authentic Decisions & Communication

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How do you make decisions? How do you advise others on your team to make decisions? One of  my clients  recently expanded her marketing department and is concerned about maintaining the brand image and culture of her company while simultaneously liberating her marketing team to engage in authentic, transparent online communications. First we reviewed her…

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Mobile Giving: Red Cross Text Haiti

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Mobile Giving; Collaboration Haiti The tragedy in Haiti once again reminds us life is painfully heartbreaking and wildly ,deliciously inspiring. The fact is over 3 million Haitians have been affected by the earthquake and there have been tens of thousands, and estimated hundreds of thousands of casualties. Life is heartbreaking. On the other hand, within minutes of the disaster photos were…

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Social Language: Healing the Great Divide?

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Social Language:The body of words, systems, terms, symbols, gestures, phrases and tools used to communicate thought, emotion and meaning in the on line world and community.

Language.

Yesterday I posted a statement on FaceBook, “Brand is just the gut feeling others have about your business.”  A few minutes later my sister who is a few years younger than me clicked thumbs up, she liked my status update A few hours later my 20 year old daughter, Rosie posted her thoughts and albeit she was three states away in her dorm room at Denver University, make no doubt…

I heard her loud and clear.”BRANDING IS STUPID!” her response roared.

Language it’s extremely social these days… Read the rest

Online & In Real Life: Finding Harmony

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What’s your take on harmonizing In real life and on-line? For most of my life I have developed relationships, communicated, come to know and be known, in person and over the phone. Over the past couple years the tools available to communicate, relate, engage and connect with others have exploded. Increasingly I find myself writing…

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