Speak Naked Pam

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Photo By fRandi-Shooters Speak Naked “You sound disconnected, as if your words are trying out for cheer leading.” My friend challenged. “Disconnected?” “Like your writing staring at your audience. Where is the radical you? Where is Pam without filtering, masks, worrying about being  accepted? Fraud. Fake. Phoney. Easy to detect the artificial, contrived in  someone else’s over…

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What’s the Question You Want Your Web Analytics to Answer?

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Photo Creative Commons Flickr By 姒儿喵喵 What’s the question you want your web analytics to answer? K.I.S.S web analytics. Keep it simple. I am not a web analytic specialist. I’m an entrepreneur, venture builder, integrated marketer, student- teacher, teacher- student, consultant, coach and ultimately the eternally curious one in the group. Not everyone was born and…

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Integrated Marketing Social Tools: The conversation prism by Brian Solis

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Integrated Marketing Communication Social Tools: The Conversation Prism By Brian Solis So many tools so little time. I’m sure by now you’ve seen the conversation prism by Brian Solis? And I wonder how you are integrating the social tools in your life to provide solutions that add value? Marketers see social tools, digital online tools…

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Blogging; SEO optimizing & winning the long tail search

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Blogging; SEO optimizing & winning the long tail search Winning the long tail search is a topic of marketing concern. More and more, people are finding us around the words we engage in and around  online. Our future client’s, members, friends, heck maybe even spouses are online searching words that matter- to them! Their searches…

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KPI Key Performance Indicators: The Quickie!

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KPI Key Performance Indicators: The Quickie Business models inform how a business makes money. The key activities of the business drive the key results. Every business has key numbers. The bigger question is,what are the key activities that drive  performance? What is success and how are we defining it and then how are we measuring…

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Online Marketing Strategy; Integrated Marketing Communication Strategy

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Copy of Integrated Marketing Communications; Online Marketing Communications on Prezi Click on the visual to enlarge. Integrated Marketing Communications Strategy This is the second in a series of 15 posts I’m sharing on Integrated Marketing Communications. No, I’m not searching for more bright shiny objects to distract me. This is the curriculum I’ve created (some…

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Promotion died: Meet Engaged Tribal Storytelling

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  Promotion Died. Meet Engaged Tribal Storytelling         Web 2.0, Asia, automation, a global financial crisis & consumer skeptism have fueledthe death of old school advertising and promotion.With three screens; television, computer and mobile today’s consumers areempowered publishers, editors, contributors and collaborators.      Individuals are advertising.   Web 2.0 enables individuals to connect, share, create, design and…

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