KISS; Integrated Marketing Strategy

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KISS! Integrated Marketing Strategy This post is  part of the 15 week curriculum I am developing and teaching in the Online Marketing Communications course at Northwest University.  And now that all my students are  online with their own socially integrated platforms we are revisiting our  marketing goals and KPI’s. Marketer’s are all in jeopardy of…

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How to Find Influencers To Spread Your Message

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Want your message to spread like wild fire? Find the influencers. Every topic, industry has people who are at the forefront, the innovators. On the hunt  for what’s new and what’s happening. Early adopters. Champions. They’re  google alerts would cause the rampant onset of ADD in most of us. Their minds are scrolls of real…

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Brand Story

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Brand Story As promised here is another Friday Integrated Marketing Communications tools and curriculum post! Ever wondered why some brands, companies, start-ups stories go viral so easily, so quickly? Perhaps it’s the brand story. Perhaps it’s the power of their story. Here’s a quick primer on the elements to telling your business, organization or personal…

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Online Marketing Strategy; Integrated Marketing Communication Strategy

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Copy of Integrated Marketing Communications; Online Marketing Communications on Prezi Click on the visual to enlarge. Integrated Marketing Communications Strategy This is the second in a series of 15 posts I’m sharing on Integrated Marketing Communications. No, I’m not searching for more bright shiny objects to distract me. This is the curriculum I’ve created (some…

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It’s Not Your Mother’s Marketing; Can you say Marketing Revolution?

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With over 1.6 billion people online marketing has forever changed. Can you say Revolution? Over the course of the next 15 weeks I will be teaching an Integrated Marketing Communications class at Northwest College. I’ve decided to post my class curriculum or most of it here on my blog every Friday through December. Comment, add…

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