A Model For Telling Your Business Story

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A Model For Telling Your Business Story Stories matter.  And in the marketplace business story,  organization story matter ALOT! Each story should be as unique as the DNA that makes up the venture or organization. That said every story should take into mind the following elements. Want to see your story in a whole new…

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Standing OUT in the Crowd

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photo by By Ha-Wee Standing OUT in the Crowd: Differentiation Funny, at certain seasons in life we really want to ‘belong’ and ‘fit in.’ At other times, like when you want your venture, organization or business to get noticed all you really want is to ‘stand out.’ Standing out in the crowd is an art…

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Marketing Revolution; It’ s Not Your Mother’s Marketing Class…

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It’s Not Your Mother’s Marketing Revolution. Because some of you just don’t have time to stay up to speed with the integrated marketing revolution. Here’s some of the curriculum I will be teaching this week. Have fun and enjoy. Remember- a picture, video is worth a million blog posts… Marketing defined; “The activity, set of…

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5 Reasons Your Marketing Isn’t Working

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5  Reasons Your Marketing Isn’t Working Ever wondered if marketing is just a big waste of money, a poor investment? It might be if you are making these errors. 1. You’re  focusing  on  services and products which are not THE key economic drivers of your business, organization. What are the key economic drivers of the…

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How to Find Influencers To Spread Your Message

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Want your message to spread like wild fire? Find the influencers. Every topic, industry has people who are at the forefront, the innovators. On the hunt  for what’s new and what’s happening. Early adopters. Champions. They’re  google alerts would cause the rampant onset of ADD in most of us. Their minds are scrolls of real…

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Integrated Marketing Social Tools: The conversation prism by Brian Solis

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Integrated Marketing Communication Social Tools: The Conversation Prism By Brian Solis So many tools so little time. I’m sure by now you’ve seen the conversation prism by Brian Solis? And I wonder how you are integrating the social tools in your life to provide solutions that add value? Marketers see social tools, digital online tools…

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Blogging; SEO optimizing & winning the long tail search

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Blogging; SEO optimizing & winning the long tail search Winning the long tail search is a topic of marketing concern. More and more, people are finding us around the words we engage in and around  online. Our future client’s, members, friends, heck maybe even spouses are online searching words that matter- to them! Their searches…

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KPI Key Performance Indicators: The Quickie!

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KPI Key Performance Indicators: The Quickie Business models inform how a business makes money. The key activities of the business drive the key results. Every business has key numbers. The bigger question is,what are the key activities that drive  performance? What is success and how are we defining it and then how are we measuring…

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Online Marketing Strategy; Integrated Marketing Communication Strategy

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Copy of Integrated Marketing Communications; Online Marketing Communications on Prezi Click on the visual to enlarge. Integrated Marketing Communications Strategy This is the second in a series of 15 posts I’m sharing on Integrated Marketing Communications. No, I’m not searching for more bright shiny objects to distract me. This is the curriculum I’ve created (some…

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