The Age of Social Narcissism

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Photo credit By Beverly & Pack The Age of Social Narcissism We all remember that poor boy Narcissus – right. Thirsty he seeks refreshment. But instead of refreshment he finds his  reflection  and falls in love with it.   Unwilling to disturb the water for fear of losing site of his beloved self Narcissus dies, dies…

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Integrated Marketing Social Tools: The conversation prism by Brian Solis

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Integrated Marketing Communication Social Tools: The Conversation Prism By Brian Solis So many tools so little time. I’m sure by now you’ve seen the conversation prism by Brian Solis? And I wonder how you are integrating the social tools in your life to provide solutions that add value? Marketers see social tools, digital online tools…

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Online Marketing Strategy; Integrated Marketing Communication Strategy

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Copy of Integrated Marketing Communications; Online Marketing Communications on Prezi Click on the visual to enlarge. Integrated Marketing Communications Strategy This is the second in a series of 15 posts I’m sharing on Integrated Marketing Communications. No, I’m not searching for more bright shiny objects to distract me. This is the curriculum I’ve created (some…

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It’s Not Your Mother’s Marketing; Can you say Marketing Revolution?

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With over 1.6 billion people online marketing has forever changed. Can you say Revolution? Over the course of the next 15 weeks I will be teaching an Integrated Marketing Communications class at Northwest College. I’ve decided to post my class curriculum or most of it here on my blog every Friday through December. Comment, add…

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A Model For Authentic Decisions & Communication

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How do you make decisions? How do you advise others on your team to make decisions? One of  my clients  recently expanded her marketing department and is concerned about maintaining the brand image and culture of her company while simultaneously liberating her marketing team to engage in authentic, transparent online communications. First we reviewed her…

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From Monologue To Dialogue: Social Cues

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I am curious, as in curious George. I too would have eaten the puzzle piece thinking it was an interesting piece of chocolate or burnt almond roca. So it is my curiosity that leads me to ask; clients, peers, friends, business types, social change experts, life hackers, spiritual ones and let's be honest ;anyone that will…

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